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    <lastmod>2022-11-20</lastmod>
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    <loc>https://www.osirissantos.com/testimonials-sofia</loc>
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    <lastmod>2025-04-04</lastmod>
    <image:image>
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      <image:title>Work - Surgical Tools Software</image:title>
      <image:caption>- Arthrex Designing for human factors &amp; creating seamless human-to-machine interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/7676e439-5109-46a2-929c-0bc1157c01a8/Our+PoV+%281%29.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/481c481f-713d-49d6-8817-4e9b3da37655/User+Flow+copy.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Story Definition Process @ U.S. Bank Role: Process Strategy, Lead Designer, Workshop Facilitator This was the result of a series of workshops I lead to define the process of approach as it relates to creating and adding new components, patterns, assets, and content to the USB Shield, Design System.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/d0427a83-6bfb-45cd-8774-60cc131f77be/HOmepage_EA_redesign.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>EA Sports™ Homepage Redesign Role: Product Strategy &amp; Design The goal was to create a whole new look, that felt more immersive while visualizing the slogan of “It’s in the Game”. This also was part of an effort to showcase elements of the new design system, I was developing, in parallel to various projects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/798e0967-0752-4228-af97-55f964034d66/Before%26after_EA_Golf.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>EA Sports™ PGA Golf Role: Product Strategy &amp; Design The goal was to introduce the new game with a whole new look and feel that felt more immersive. This also was part of an effort to showcase elements of the new design system, I was developing, in parallel to various projects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/86a5bba6-9446-4fec-bfb8-269aedf950ca/Ezgreen.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>EZ Green Point of Sale (Sass) for a federally regulated market. Role: Industry SME, Lead UX, Design Thinking Facilitator EzGreen is a compliance-focused POS system for cannabis retail sales and inventory management, focusing on compliance as it relates to government traceability and reporting, HIPAA &amp; GDPR standards. I contributed as an industry SME and lead this product’s design and experience strategy from concept, discovery, launch, and implementation in dispensaries across the US &amp; Canada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/913f3b66-570f-4fcf-b5e4-7b5d7e1c35ac/HB_BRand.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Hotbox™ Brand + Products Role: Lead Product Designer, Branding, Strategist, Creative Direction As a nod to cannabis culture nostalgia, the HOTBOX™ brand was born. Here you’ll find a variety of samples including brand elements, products, campaign photography, and creative direction. I founded and lead the teams that support this brand. Check out this case study on redefining retail experiences</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/2c7ee73c-1137-4508-a0c3-f7982b412076/Original_artwork.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>“We’re Always Watching” - Original Illustration Artwork Role: Artist, Illustration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/a03b5f2c-7ccd-4ee9-a08a-c56d4bfb9f2e/16.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>EA Sports NHL Persona Development Role: Researcher, Workshop Facilitator In an effort to better understand how to innovate on the EA NHL game and support experiences, we connected with gamers around the country. The goal was to document how users play the game, their motivations, preferred game modes, sports affinity, pain points, and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/493438dc-d779-4075-8336-32f28f50d35d/13.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Need for Speed: Icons - Web Experience Role: Product Strategy &amp; Design This was the first franchise product to use the first iteration of the design system I developed as part of a focus on content strategy and web experiences that looked and felt more like ‘in game’ experiences. (reference: EA Design System Case Study)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/3b00d6c2-e453-4bcb-8dc2-bed3ac162deb/NFS_nitro.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>EA™ Need for Speed: Icons - Web Experience Role: Product Strategy &amp; Design This was the first franchise product to use the first iteration of the design system I developed as part of a focus on content strategy and web experiences that looked and felt more like ‘in game’ experiences. (reference: EA Design System Case Study)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/e1c3a8a1-939d-4734-9962-abe785eef540/ezGreen+-+Purchase+Order+Flows.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Workflow diagram, for EZGreen POS Role: Industry SME, Lead UX, Design Thinking Facilitator EzGreen is a compliance-focused POS system for cannabis retail sales and inventory management, focusing on compliance as it relates to government traceability and reporting, HIPAA &amp; GDPR standards. I contributed as an industry SME and lead this product’s design and experience strategy from concept, discovery, launch, and implementation in dispensaries across the US &amp; Canada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/1ba5d113-4120-41e4-8599-31ff96abd6f4/HB_surprise.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>HOTBOX™ Campaign Images Role: Creative direction, Photography, Post-production design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/0140503f-d437-407a-983e-c141295adea6/Status+Indication_+Badge.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>U.S. Bank Design System Documentation Role: UX, Content Strategy, Researcher, Workshop Facilitator This was part of an effort in documenting how we communicate Status in various components and patterns within our design system (ex. Tables). Additionally, the concept of status was part of a larger effort in how we approach color usage (reference: Case Study).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/54582b09-6e81-43ff-a88f-b656d2e016bf/Accessibility_Illustrations.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Accessibility Guide for Designers Role: Content Strategy, Researcher, Visual Design At U.S. Bank, accessibility is a priority in design. As we were growing, it became obvious that most designers were new to accessibility. I also served our group of 80+ visual designers as a community of practice lead. One of my goals was to ensure designers feel they have the tools they need, and this felt like an opportunity to provide value through education. So, I created an easily accessible document for designers, that was also part of the onboarding orientation. Reference: Figma Link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/5278d821-c7d1-424b-988c-d67462048e96/Hub_pages_guidelines.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>EA™ Component Documentation Role: UX lead, Researcher EA Sport™ sites were using a single Vignette template consisting of rows of tiles linking to article pages for many important experiences such as global campaign information and player rankings profiles. While working on the new design system I discovered an opportunity to introduce a modular system of components and usage guidelines to broaden our capabilities to be expressive with this content and better engage with players. Link to full guidelines document here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/119279a9-d894-4ce3-bfdf-661e65db733b/PPU_redesign.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Refresh + design: PetsPlusUs.com Branding and Website Role: Brand Strategy, UX Lead, Visual Design PetsPlusUs.com was looking to update its brand and redesign its web experiences for desktop and mobile. The direction for the pallet was to feel friendly, responsible, and caring. Besides refreshing the brand, I also worked on UX with a focus on reducing phone calls and completing their insurance plan sign-up workflow (inquire about this project with me for further details). Website link: https://www.petsplusus.com/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/92562473-438e-45f8-a62c-357f0beff678/HB-flyinghigh.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>HOTBOX™ Campaign Images Role: Creative direction, Photography, Post-production design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/43f9edf0-c4af-46cd-b869-2115ae948228/vip_preview.png</image:loc>
      <image:title>Work - Surgical Tools Software</image:title>
      <image:caption>- Arthrex Designing for human factors &amp; creating seamless human-to-machine interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/c02e2ff0-f6d9-4dc0-b001-632ef0838ca9/Screen+Shot+2023-01-02+at+2.43.18+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/ee320fe1-dc4d-46c7-8b2a-b6a7734941d6/Screen+Shot+2023-01-02+at+3.59.36+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/7676e439-5109-46a2-929c-0bc1157c01a8/Our+PoV+%281%29.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/d86807b7-b742-4e74-92b4-4d302387a740/Screen+Shot+2023-01-02+at+4.04.25+PM.png</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/481c481f-713d-49d6-8817-4e9b3da37655/User+Flow+copy.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Story Definition Process @ U.S. Bank Role: Process Strategy, Lead Designer, Workshop Facilitator This was the result of a series of workshops I lead to define the process of approach as it relates to creating and adding new components, patterns, assets, and content to the USB Shield, Design System.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/d0427a83-6bfb-45cd-8774-60cc131f77be/HOmepage_EA_redesign.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>EA Sports™ Homepage Redesign Role: Product Strategy &amp; Design The goal was to create a whole new look, that felt more immersive while visualizing the slogan of “It’s in the Game”. This also was part of an effort to showcase elements of the new design system, I was developing, in parallel to various projects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/798e0967-0752-4228-af97-55f964034d66/Before%26after_EA_Golf.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>EA Sports™ PGA Golf Role: Product Strategy &amp; Design The goal was to introduce the new game with a whole new look and feel that felt more immersive. This also was part of an effort to showcase elements of the new design system, I was developing, in parallel to various projects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/86a5bba6-9446-4fec-bfb8-269aedf950ca/Ezgreen.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>EZ Green Point of Sale (Sass) for a federally regulated market. Role: Industry SME, Lead UX, Design Thinking Facilitator EzGreen is a compliance-focused POS system for cannabis retail sales and inventory management, focusing on compliance as it relates to government traceability and reporting, HIPAA &amp; GDPR standards. I contributed as an industry SME and lead this product’s design and experience strategy from concept, discovery, launch, and implementation in dispensaries across the US &amp; Canada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/913f3b66-570f-4fcf-b5e4-7b5d7e1c35ac/HB_BRand.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Hotbox™ Brand + Products Role: Lead Product Designer, Branding, Strategist, Creative Direction As a nod to cannabis culture nostalgia, the HOTBOX™ brand was born. Here you’ll find a variety of samples including brand elements, products, campaign photography, and creative direction. I founded and lead the teams that support this brand. Check out this case study on redefining retail experiences</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/2c7ee73c-1137-4508-a0c3-f7982b412076/Original_artwork.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>“We’re Always Watching” - Original Illustration Artwork Role: Artist, Illustration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/a03b5f2c-7ccd-4ee9-a08a-c56d4bfb9f2e/16.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>EA Sports NHL Persona Development Role: Researcher, Workshop Facilitator In an effort to better understand how to innovate on the EA NHL game and support experiences, we connected with gamers around the country. The goal was to document how users play the game, their motivations, preferred game modes, sports affinity, pain points, and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/493438dc-d779-4075-8336-32f28f50d35d/13.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Need for Speed: Icons - Web Experience Role: Product Strategy &amp; Design This was the first franchise product to use the first iteration of the design system I developed as part of a focus on content strategy and web experiences that looked and felt more like ‘in game’ experiences. (reference: EA Design System Case Study)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/3b00d6c2-e453-4bcb-8dc2-bed3ac162deb/NFS_nitro.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>EA™ Need for Speed: Icons - Web Experience Role: Product Strategy &amp; Design This was the first franchise product to use the first iteration of the design system I developed as part of a focus on content strategy and web experiences that looked and felt more like ‘in game’ experiences. (reference: EA Design System Case Study)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/e1c3a8a1-939d-4734-9962-abe785eef540/ezGreen+-+Purchase+Order+Flows.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Workflow diagram, for EZGreen POS Role: Industry SME, Lead UX, Design Thinking Facilitator EzGreen is a compliance-focused POS system for cannabis retail sales and inventory management, focusing on compliance as it relates to government traceability and reporting, HIPAA &amp; GDPR standards. I contributed as an industry SME and lead this product’s design and experience strategy from concept, discovery, launch, and implementation in dispensaries across the US &amp; Canada.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/1ba5d113-4120-41e4-8599-31ff96abd6f4/HB_surprise.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>HOTBOX™ Campaign Images Role: Creative direction, Photography, Post-production design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/0140503f-d437-407a-983e-c141295adea6/Status+Indication_+Badge.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>U.S. Bank Design System Documentation Role: UX, Content Strategy, Researcher, Workshop Facilitator This was part of an effort in documenting how we communicate Status in various components and patterns within our design system (ex. Tables). Additionally, the concept of status was part of a larger effort in how we approach color usage (reference: Case Study).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/54582b09-6e81-43ff-a88f-b656d2e016bf/Accessibility_Illustrations.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Accessibility Guide for Designers Role: Content Strategy, Researcher, Visual Design At U.S. Bank, accessibility is a priority in design. As we were growing, it became obvious that most designers were new to accessibility. I also served our group of 80+ visual designers as a community of practice lead. One of my goals was to ensure designers feel they have the tools they need, and this felt like an opportunity to provide value through education. So, I created an easily accessible document for designers, that was also part of the onboarding orientation. Reference: Figma Link</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/5278d821-c7d1-424b-988c-d67462048e96/Hub_pages_guidelines.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>EA™ Component Documentation Role: UX lead, Researcher EA Sport™ sites were using a single Vignette template consisting of rows of tiles linking to article pages for many important experiences such as global campaign information and player rankings profiles. While working on the new design system I discovered an opportunity to introduce a modular system of components and usage guidelines to broaden our capabilities to be expressive with this content and better engage with players. Link to full guidelines document here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/119279a9-d894-4ce3-bfdf-661e65db733b/PPU_redesign.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Refresh + design: PetsPlusUs.com Branding and Website Role: Brand Strategy, UX Lead, Visual Design PetsPlusUs.com was looking to update its brand and redesign its web experiences for desktop and mobile. The direction for the pallet was to feel friendly, responsible, and caring. Besides refreshing the brand, I also worked on UX with a focus on reducing phone calls and completing their insurance plan sign-up workflow (inquire about this project with me for further details). Website link: https://www.petsplusus.com/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/92562473-438e-45f8-a62c-357f0beff678/HB-flyinghigh.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>HOTBOX™ Campaign Images Role: Creative direction, Photography, Post-production design</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.osirissantos.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-05</lastmod>
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  <url>
    <loc>https://www.osirissantos.com/skills-and-capabilities</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/26e9c032-24ef-4652-b4b7-dfad7b7d98ce/eckomax11_AI_Strategy_Session_-_workshop_-_mathematic._black__a76fb913-cd1e-48e2-862f-8955f9aaaa04_0.png</image:loc>
      <image:title>Skills+Capabilities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Skills+Capabilities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Skills+Capabilities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/d9622624-80c8-47ee-b1f8-44cfb0eef2a8/Screen+Shot+2023-01-17+at+4.37.40+PM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/35674d05-f7db-401b-b05a-97ef2b567ee6/Ethos_1_Page_08.jpg</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/5a0d7280-fd7a-416a-bb09-01490d6a93c0/Ethos_1_Page_12.jpg</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/b4ac2eb5-5b5e-4ebc-9a44-7bff4c7ca204/Screen+Shot+2023-01-27+at+12.34.00+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/da29ce6d-f660-4010-a7d1-0c4b65c7a26a/Ethos_1_Page_15.jpg</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/ca355d06-990c-4238-a46c-5d380aa0e376/Ethos_1_Page_17.jpg</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/2b4adc68-06f0-40e9-9ca8-05ac0a9422c4/Screen+Shot+2023-01-27+at+1.05.17+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/188e11c6-39ae-48c9-9616-922d9a642f92/hbsf.jpg</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/b84fbee9-dd23-4609-8fd4-c869cf2ec445/Screen+Shot+2023-01-27+at+1.25.22+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/73c6749e-a27b-4def-b052-975c18fecdae/Screen+Shot+2023-01-27+at+1.35.33+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/ec70561e-36cd-469f-90d7-7fb9b7ecb9f0/Screen+Shot+2023-01-27+at+1.35.15+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/53b445d5-c315-42c3-884f-5b1609482e66/Screen+Shot+2023-01-27+at+1.35.03+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/d863041c-4784-4793-91a7-81da90664f18/Screen+Shot+2023-01-27+at+1.40.08+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/1d5e386f-b2c6-48ff-899b-b7e589053ad0/Ethos_1_Page_27.jpg</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/0485a268-a165-4b63-be57-da4678c1540f/Ethos_1_Page_28.jpg</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/294c17f4-a03c-4005-aa8c-3ba0781bc19d/Screen+Shot+2023-01-27+at+1.50.33+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/df842fdd-dffc-46ab-9157-535a952e6c3d/Screen+Shot+2023-01-27+at+1.50.43+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/c3d63de7-3fea-4024-a747-82d9536e08c3/Ethos_1_Page_30.jpg</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/5c19f7f1-ee3a-4c20-85da-e0c08f31fb53/Ethos_1_Page_32.jpg</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/d8edbbe2-3da6-470d-8b88-c98bfaa56cbd/Screen+Shot+2023-01-27+at+3.12.37+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/946413f7-6285-4da4-96d1-b071904eba80/Screen+Shot+2023-01-27+at+3.12.47+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/66a03563-efd7-43f2-92da-e90fa5b5b273/Screen+Shot+2023-01-27+at+3.21.18+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/a56c3def-0b18-47df-a7f1-171df27cbb35/Screen+Shot+2023-01-27+at+3.27.24+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/1a2f5834-8241-4695-b61a-3d782f36a6a8/Screen+Shot+2023-01-27+at+3.27.05+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/94f95015-c5a7-4a00-a9ce-2db597fe8338/Screen+Shot+2023-01-27+at+3.55.52+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/6f51b8eb-daff-4b1d-a7ec-719d5cdf2fa4/Screen+Shot+2023-01-27+at+3.34.34+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/96ec4fe0-687a-4f1a-aad7-978ce2df2102/Screen+Shot+2023-01-27+at+3.35.10+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/3c11cc52-de9c-46c9-9b29-4254e8685d83/Screen+Shot+2023-01-27+at+4.04.08+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/90fedd1a-f88f-468f-90e1-3532d46adfb0/Screen+Shot+2023-01-27+at+4.02.18+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/ada1b522-38a0-40fe-baae-28eabbf323c7/Screen+Shot+2023-01-27+at+4.02.02+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/46c033b1-9284-4d88-8a71-84263e216724/Screen+Shot+2023-01-27+at+4.10.20+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/5dfe1db8-84f9-4ce0-99cf-341f88b344b0/Screen+Shot+2023-01-27+at+4.10.58+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/5ba1f159-5ceb-46c5-8456-1494e7ccaac0/Screen+Shot+2023-01-27+at+4.30.26+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/4dbe0e96-1bb2-4ed0-9bdb-f151e34d60f8/Screen+Shot+2023-01-27+at+4.30.37+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/9778de16-5f7c-4919-b778-b993d9d44fe2/Screen+Shot+2023-01-27+at+4.30.57+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/e23f8d00-6554-4878-8782-622517f13c9c/Screen+Shot+2023-01-27+at+4.16.16+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/35195a97-17bf-4642-a625-5c9694e67b13/Screen+Shot+2023-01-27+at+4.16.24+AM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/281f33c5-5cd1-442e-9d24-7d545ab08ebe/AM_HB_header.jpg</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/d9622624-80c8-47ee-b1f8-44cfb0eef2a8/Screen+Shot+2023-01-17+at+4.37.40+PM.png</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/8250bed0-289d-4257-b160-fa383163be03/Hotbox_StyleGuide_Page_4.jpg</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/3cfc715e-a692-408f-ad0a-2c9956d11eeb/Brand_Elements___.jpg</image:loc>
      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hotbox Branded Retail stores - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.osirissantos.com/usbank-design-tokens-theming</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/316a316b-19ae-489a-b4f7-14eb45dda63d/Screen+Shot+2023-02-10+at+3.08.14+PM.png</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/3d6f0ced-8cf1-464b-9962-b70f10ab5155/Purpose+map.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/9ed3873c-604d-4eab-a760-474633415cb6/Screen+Shot+2023-02-10+at+3.58.03+PM.png</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/fafa85bb-b0c1-463f-9414-ed45c198b297/Component+Tokens+Audit+-+Concept.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Design Token Concept - Purpose Definitions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/1676248511052-GGWEMVGNAEIXV4B063Y3/Component+Tokens+Audit+-+Outliers+%281%29.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Color Concept: Outliers &amp; suggestions to explore further</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/1676286481818-WMBFH5D52RFQYSO63WVF/Token+Mapping_+Example.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Workshop exercise, with the goal of articulating the value of this change and how it works in various color modes (ex. inverse, light &amp; dark modes)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/1676286499127-FFRTE5B6M0L6H6CSD1XC/Component_+Tokens.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>New design tokens schema applied to current components. This was the initial proof of concept that helped engineers start mapping from our current token schema.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/80f24553-acb7-469b-bbed-bde9755ffd89/Theme+playground.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/7ecbbe09-401b-418a-aeae-23c009b2a83a/Theme+playground+%281%29.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/baf72b6c-2069-4674-b6c1-cb14450f7ffe/Brand_strip_USB.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/8ec374d2-1008-4aa6-bc81-e0ad2b29728c/Screen+Shot+2022-02-10+at+5.38+2.png</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/18eb5603-81f0-4b3a-9ac5-f39b6f3d6fc8/Screen+Shot+2023-01-30+at+6.18.15+PM.png</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/bbd1c98a-d750-46f6-b2bf-2f59cb2062ac/Analysis.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/9bf27075-a6d6-42e1-ac6e-c495295e6c38/PVIG+MO+-+%21+Template-1.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/cefcd908-9ae6-471d-8d5e-a4811f207f19/POV.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/5eff3b61-9bd3-418d-a687-f5524103678c/Component+Theming_+Interviews.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/0f5c1227-28aa-4f6b-947a-d1b96ce2d0d3/Component+Theming_+Results.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/4eaa0e29-1157-4112-bdf0-6cf3efca69c5/NOtes.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/da9f4dea-d6e6-48ca-8c12-e11874bed801/Component+Tokens+Audit+-+Concept+Examples.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/8f37a680-5968-4fd6-931e-61e00649af53/Component+Theming+-+POV.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/316a316b-19ae-489a-b4f7-14eb45dda63d/Screen+Shot+2023-02-10+at+3.08.14+PM.png</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/3d6f0ced-8cf1-464b-9962-b70f10ab5155/Purpose+map.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/9ed3873c-604d-4eab-a760-474633415cb6/Screen+Shot+2023-02-10+at+3.58.03+PM.png</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/fafa85bb-b0c1-463f-9414-ed45c198b297/Component+Tokens+Audit+-+Concept.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Design Token Concept - Purpose Definitions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/1676248511052-GGWEMVGNAEIXV4B063Y3/Component+Tokens+Audit+-+Outliers+%281%29.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Color Concept: Outliers &amp; suggestions to explore further</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/1676286481818-WMBFH5D52RFQYSO63WVF/Token+Mapping_+Example.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Workshop exercise, with the goal of articulating the value of this change and how it works in various color modes (ex. inverse, light &amp; dark modes)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/1676286499127-FFRTE5B6M0L6H6CSD1XC/Component_+Tokens.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>New design tokens schema applied to current components. This was the initial proof of concept that helped engineers start mapping from our current token schema.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/80f24553-acb7-469b-bbed-bde9755ffd89/Theme+playground.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/7ecbbe09-401b-418a-aeae-23c009b2a83a/Theme+playground+%281%29.jpg</image:loc>
      <image:title>U.S. Bank - Design System: Tokens &amp; Theming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/d335da8a-0b95-4cd7-bc78-76d35837d617/EA_Brand_strip.jpg</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/f2c86a66-47e5-4937-90bd-a85a4ec99e92/VIP_persona.jpg</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/72e91d0f-1414-411e-b2fb-642d1b8fc57b/VIP_list.jpg</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/5a6a58b9-84d1-4978-84c8-c23377453bab/VIPv2_Humerus-Reverse-Perforation-+Updated+Message.png</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/3b0c56bc-a484-42c3-a3a2-3a14e47ecf2f/Untitled-1.jpg</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/ebef1f31-0129-4706-840a-74106ef25654/impingement+notification+mockup+-+Nov2022update.png</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/2676346e-0cdb-4546-9c4c-96120e9e327d/VIPv2_COR_TopView+Subluxation.png</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/02197f31-9fa4-417f-bec1-c1efd0d3c4d9/VIPv2_COR_FrontView-Info_wHumerus-Anatomic.png</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/758b780f-fb3e-43f1-a26a-b0b57766d99e/One+Stage+-+Glenoid.png</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/6c02ea05-fa77-4a88-8ea1-405978b157d3/VIPv2_Humerus-Eclipse+Copy.png</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/276dc697-718f-4656-8668-b82036cd8141/Glenoid-iPad_AllHuds-ScrewTrajectory-Ortho.png</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/f45eda17-c8b3-4928-b732-5eae30618513/Screen+Shot+2023-01-26+at+7.13.24+AM.png</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d5db4e8b9cdd10001e3f465/15f041ab-d006-4730-a74b-2ab507384132/Screen+Shot+2023-01-26+at+7.16.01+AM.png</image:loc>
      <image:title>EA_DesignSystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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